Crossing the Chasm

Crossing the Chasm – When a new innovation moves beyond “new adopters” and becomes widely accepted.

Critical Mass – Enough participation in a system such that its growth becomes self-sustaining. Often occurs when a product or service reach mass market.

Tipping Point – Point at which a new innovation achieves critical mass. Can occur through word of mouth, contagiousness, connectors & experts.

(G. Moore calls this “inside the tornado”)